Mobile Application Using Beacons for Retail
The Objective
To design and develop a mobile app for retail network customers and store administrators, which will help to simplify customer navigation within departments of the store, create a heat map showing client movement, and expand contextual product advertising opportunities.
Software Solution
Axmor software developers designed and developed a mobile application utilizing beacons for retailers.
The beacons located inside the retail space and the mobile app allow the customer to easily navigate around the store and obtain the best route to a specific store department or rack.
The application user can create a personalized list of desired items.
The customer can share the shopping list with other app users
Viewing the item via a smartphone camera brings up detailed information for the customer:manufacturer, description, price, etc.
With the use of beacons, the solution captures the app user’s movement within the retail space. Overlaying customer routes, a heat map is generated by the system. The heat map visualizes which areas customers most often frequent, and which items or aisles are most popular.
The beacons in the retail space and the mobile app accurately determine the customer’s location and send out ads relating to item discounts when the customer is in close proximity to a particular aisle or store section.
The application assigns geolocation-based objectives for customers. For example, to visit a specific department or to search for a particular aisle. Beacons track the app users’ movement and bonuses are awarded for completed objectives.