Bank Loyalty Program
Challenge
To develop a web-based application for a Loyalty Program that allows the bank's clients to manage their reward points.
Solution
Axmor programmers developed a web application for the Customer Loyalty Program of the bank that allows its clients to check their reward point balance and, if desired, exchange them for goods and services.
Our extensive experience in custom software development helped us to implement the application for the Loyalty Program on a limited budget. The platform was ready to launch on schedule.
The bank's clients earn reward points for making banking transactions. Clients can check their reward point balance through their member accounts, which retrieve information from the bank’s internal financial system.
The application was integrated with a bulk SMS provider so that the bank's clients could promptly receive registration confirmation notifications and find out their reward point balance. Clients receive new passwords via SMS and can also use this functionality to change their phone number or email address.
The application allows the bank's clients to gain points by participating in the referral and agent reward programs aimed at attracting new clients. Clients can send SMS directly from their accounts to invite friends to use the bank's services.
Clients can view the list of goods and services of the bank's retail partners on their accounts. They can then redeem their reward points for goods and services directly through their accounts.
- Client loyalty has increased thanks to the reward points they can now earn.
- The referral and agent reward programs have led to an increase in clients.
- The company now has an additional advertising channel to display their special offers.
